Starbucks Ratio Analysis
The relevance of ratio analysis cannot be overstated in seeking to assess the financial viability of an enterprise. As Porter and Norton (2012) point out, ratio analysis is one of the most important “techniques used by investors, creditors, and analysts in making informed decisions” (p. 698). Starbucks Corporation remains one of America’s foremost coffee marketers and retailers. In addition to sourcing, roasting, as well as selling coffee, the company also offers for sale a variety of other beverages and snacks – effectively making it one of the world’s largest fast-food entities. In seeking to assess as well as evaluate the company’s financial situation as well as performance, it would be prudent to conduct a financial statement ratio analysis using its full year fiscal results for the years 2017 and 2016 (Starbucks, 2018). Towards this end, three kinds of ratios will be taken into consideration, i.e. liquidity ratios, financial leverage ratios, and profitability ratios. The assessment in this case covered a total of 2 years so as to get a clearer view of the financial viability of the enterprise.
Liquidity Ratios
In essence, liquidity ratios come in handy in the assessment of the ability of an entity to settle its financial obligations in the short-run (Noreen, Brewer, and Garrison, 2017). In that regard, therefore, they are of great relevance to persons who would be interested in finding out about the company’s ability to settle its debts in the near-term. For instance, coffee suppliers seeking to determine whether to extend short-term credit to Starbucks would be interested in the company’s liquidity ratios as they seek to determine whether the company will honor its payments for goods supplied. Appendix 1 presents the computations for the current ratio and quick ratio. To begin...
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